¶ Overview of Madgicx Automation Tactics
Madgicx gives you the power to automate your account and optimize your budget in real time.
Automation Tactics can cover as much of the budget management process as possible and get you ahead of your competitors. They increase your profitability and free up your time to improve your business.
Our tactics work hand in hand, so you should use multiple tactics simultaneously to cover all areas of your account!
Madgicx Tactics Include: Surf, Sunsetting, Revive, and Stop Loss.
¶ Madgicx Surf Tactic
Surf is a daily offensive tactic which allows you to scale your performing ad sets and campaigns in real time.
When our ad sets are performing above average, we want to maximize on this and increase our budgets to get as much out of our ads as possible.
When you set up the Surf tactic, you provide our AI system with rules to trigger your account as soon as it shows optimal performance. For example, you've reached more than one purchase and the day has just begun, therefore you would want to surf up the budget in real time and bring in as many additional purchases as possible.
You can use Surf on the ad set or campaign level depending on how you allocate your budgets. For example, if your budget is placed on ABO, then you should use the ABO Surf option.
¶ Madgicx Stop Loss Tactic
Stop Loss is a defensive tactic which protects your budget from overspending by pausing low-preforming ad sets with negative momentum as soon as it identifies them.
Stop Loss is a daily tactic which pauses unprofitable assets for the day when they're not performing at full potential. It's normal to experience some inconsistency within our account. Some ads that performed well yesterday aren't performing well today, and therefore we want to track this (see Sunsetting) by turning off the ad for the day so we don't waste money unnecessarily.
¶ Madgicx Revive Tactic
Revive goes hand in hand with Stop Loss. It brings your assets from the defensive back into the offensive game. In other words, it turns your ad/ad set back on after it's been paused by Stop Loss.
Sometimes we have attribution delays. For example, if someone watched your ad in the morning, left their computer open, and then came back later to make a purchase, this will no longer be considered an under-performing ad, so we'd want to turn it back on. That's why we would want to put Revive in place and bring our ads back to life. 
¶ Madgicx Sunsetting Tactic
Sunsetting is another tactic that shuts off under-performing ads/ad sets. However in this case, it'll shut them off for good.
Sunsetting monitors your ad sets/campaigns over time and will decrease your budget and then permanently shut down ad sets/campaigns which didn't produce good results.
¶ Madgicx Custom Automation
Custom Automation is an automation tool that automatically takes action on your behalf according to rules with set metrics and values.
This tool gives you the ability to combine tactics and conditions to create a strategy of your own that is suitable for even the most complex requirements.
¶ Madgicx Automation Strategies
Our newest innovation in Automations is Automation Strategies. These include many more options for setting a more complicated strategy while maintaining a simpler setup.
They are made as default methods which have been proven to be effective. They populate each condition setup with preset values based on the unique aggregated data of your account. The advertising strategy templates apply to any business and you can use them to manage your assets with just one click.
¶ Step-by-Step Guide on Madgicx Automation Tactics
¶ Use Cases of Madgicx Automation Tactics
¶ Refining the automation tactics
¶ Dynamic Metrics
Dynamic metrics are a powerful feature of Madgicx automation, giving you the ability to create scalable tactics that grow with your account.
¶ How do they work?
While static metrics are set numbers or ratios, dynamic metrics give you the ability to set metrics in relation to your account performance in real-time. Using a dynamic metric as a trigger for an automation tactic can make sure that your tactics stay relevant to your current account data.
¶ How to use them
There’s a wealth of cases where using dynamic metrics can help you better manage your account and create more accurate and helpful automation tactics.
Budget planning
Many users use dynamic metrics to make sure that their budget allocation remains healthy. For example, you can use dynamic metrics to create an automation that would reduce an ad set’s budget once it has spent a certain percentage of its budget: whether the budget is $10 or $1 million, the automation will work the same.
Comparison over time
You can comprate the ad-set performance with other time frames to indicate the trend it’s going in. For example, set a Surf automation to increase the budget of an ad set where the ROAS in the last week is 1.5 the ROAS of the last 30 days, which means the ad set is on an upward trend and is performing better than usual.
You can also measure the ad set in the last week against the whole account in the last month: to see whether the ad set performance is aligned with the overall account trend.
Comparison across assets
Another powerful way to use dynamic metrics is to see who your assets measure up to other assets, or to your entire account.
For example, you can set up a tactic that would pause assets that perform worse than the ad account average. This way, no matter if your account is having a good or a bad day, you can have control over your weakest links.
Calculate conversion
You can set up an automation that raises the budget if the ratio of purchases to add-to-cart events is particularly high: meaning that the asset’s conversion rate is good.
These are just a few ideas of how you can utilize dynamic metrics in your automation tactics to make your account more agile and responsive.
Feel free to reach out to us in the support chat if you have any further questions. 
¶ FAQ on Madgicx Automation Tactics
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¶ How often do automation tactics trigger?
Madgicx's Automation Tactics will run automated checks on two levels: live feedback and time cycles. However, when using Custom Automation Tactics, you can decide how often you'd like the cycles to run.
¶ Basic Automation Tactics
Surf, Stop Loss, Sunsetting, and Revive will run checks periodically and fire when the checks are met. The check cycles are:
¶ Live feedback every:
- 10 (currency) spend
- Link click
¶ Time cycles every:
- Stop Loss & Sunsetting: 25 min
- Surf: 45 min
- Revive: 60 min
¶ Advanced Automation Tactics
On Custom Automation Tactics, you have the option to choose the frequency of checks on the last setup page.
¶ When do automation tactics reset?
Surf, Stop Loss, and Revive reset every day. For example, if Stop Loss has paused your ad set, it will unpause it at a specific time every day.
By default, tactics reset at 00:00 your local time. However, you can choose whatever time you'd like when setting up the tactic.
¶ Can I disable automation tactics on specific campaigns and ad sets?
Yes! You can build tailored automation tactics for each country, product, and more.
In the last step of your automation tactic set-up, you have the chance to select the campaigns and the ad sets you'd like to run your automation tactics with.
Keep in mind, we have three levels of selection: Deselect, Select, and Auto-Select. Auto-Select means whenever you launch a new ad set within a campaign, or a new ad within an ad set, the tactic will automatically apply.
You can also select different assets for running automations by clicking on the pencil symbol. 
¶ Troubleshooting on Madgicx Automation Tactics
¶ Why can't I create automation tactics for Retargeting or Retention assets?
The Madgicx automation tool will only affect acquisition assets because retargeting and retention usually consist of smaller audiences. Therefore, running the automation tactics is less effective and would most likely result in budget loss.
In case you want to use automation tactics on non-acquisition assets, you can still do so in two ways:
- Create a custom automation, as these work for every funnel stage
- Go to Campaign Overview and change the campaign segment from Retargeting or Retention to Acquisition.
