On this tab, located in the upper left corner, you’ll be able to select the audiences that you want to add to the Audience Mixer below. You can select multiple options from your existing custom, interest, and lookalike audiences. The Explore Audiences by Performance tab is broken down in the list below the picture with an explanation of each search or filter feature as they appear in the tab from left to right.
On this tab, located in the upper right corner, you’ll discover new interests based on your existing audiences and you’ll be able to include multiple interests in the Audience Mixer below. Searching for an interest using the search bar will yield other results relating to the keyword. In order to enhance your list of selected interests even further, once you’ve made your selections, you have the option to go back into the ‘Explore Audience by Performance’ tab and use the ‘Discover Similar’ button to find optimized results relating to the interests you chose.
The Discover New Interests tab is broken down in the list below the picture with an explanation of each search or filter feature as they appear in the tab from left to right.
This feature is used to intersect audiences and interests. The audiences and interests selected from the two tabs will all appear in the Audience Mixer; allowing you to create up to three intersections of audiences and interests. You can find the approximate reach of this audience at the bottom of the widget. The audience will need to match one or more of the audiences from the first intersection and one or more of the interests from the second intersection in order to create a functional audience.
The Audience Mixer is broken down in the list below the picture with an explanation of each intersection as they appear in the tab from left to right. 👇
To get a better understanding of how the Audience Mixer looks when it's filled out, check out the example below.👇
The Audience Mixer in the picture above displays the following example:
Once you’ve selected the audiences and/or interests from above, they’ll be added to the Audience Mixer. In this example, we’ve selected five audiences. In this case, the refined audience must be within one or more of the five audiences, AND they must match at least one of the interests such as physical fitness, juice, health and wellness, CrossFit, or superfood in the “1st Intersection” AND lastly, they must also match yoga and/or smoothie in the “2nd intersection.”🦾
As a result of the audiences needing to meet these specific parameters, they become refined and highly specified. The new potential reach might be smaller, but you’ll reach people who are closer to your target audience. You can find the ‘potential reach’ at the bottom of the widget; for this audience, it will be approximately 290K.
Keep in mind: Interests from the first intersection can be dragged and dropped into the second intersection, but it’s not necessary to create two intersections. You only add a second intersection if you want to narrow or refine your results even further.
Step 5: Instantly Launch Your Audience
Scroll up to the first widget to the right of ‘Audience Studio’ and select ‘Launch.’
This will prompt you to save the audience before launching. In subsequent steps, you’ll set up this audience using the Madgicx Launcher, which will continue through the usual audience creation steps.
Once you reach the audience setup, you’ll choose the audience that you saved, as seen in the image below.
You can select ‘Detailed targeting expansion,’ which will reach people beyond your detailed targeting selection if it’s likely to improve your performance.
If you prefer to launch your audience at a later time, you can save your audience as a preset. When you’re ready to launch your audience, you can simply head into the Madgicx Launcher and select the newest Madgicx audience called ‘Interest Targeting & Audience Mixes.’ Once you select this audience, you will continue to set up the audience through the Launcher.
The Audience Studio can help you refine your interests in order to effectively reach your target audience and see the best results.
Check out this article to get a full breakdown of the Audience Mixer widget, or move on to other Step by Step guides which can be found within the App guide, or within the Madgicx Help center.