Launching powerful audiences has never been easier. The Madgicx Audience Launcher tool contains over a hundred smart audiences and lets you create a full-funnel strategy in just a few minutes.
eRFM (engagement Recency, Frequency, and Monetary Value) audiences are Madgicx's AI audiences. A key feature of eRFM audiences is its special ability to continuously optimize. The AI will analyze an audience over 24 hours and determine which events are most suitable to optimize for. Then, using the data collected from the event, it will create an LLA with slight changes in recency, frequency, and monetary value. ERFM audiences are tailor-made to your account, which makes them likely to outperform other audiences.
The AI will run these duplicates anywhere from 1-3 days. Once it's done, the software will pick the top-performing audience and use it for the desired ad set. When the algorithm creates a fully optimized audience, it will automatically label the audience on the Ads Manager as Optimized.
The eRFM audiences are divided into the Customer Module for purchase conversions and the Visitor Module for visitor conversions.
The software will break down the group of website visitors into two classifications: High Intent, meaning the visitor took an action that indicates their intention to purchase, and Low Intent, which refers to regular visitors who did not show any specific intention to purchase.
The software will break down the number of visits of website visitors into three levels: infrequent, occasional, and frequent.
The software breaks down the average order value (AOV) to three levels: low, medium, and high.
All of the values are dynamic, so they are relative to your account.
Leverage AI technology to discover and target your most profitable audiences. Launch audiences from the eRFM Customer Module for a complete setup of the eRFM audiences.
This module uses information from your pixel to determine lookalike audiences based on your existing customers. These audiences will be broken down into 18 different audience types.
Madgicx creates the Frequent Platinum Value Customers by:
There are visitors who are more valuable to your business than others. Some visitors leave after a couple of seconds, whereas others deeply engage with your page and show high intent to perform the desired action.
When you select Frequent High AOV Potential Visitor Audience:
This first screen shows all Madgicx audiences divided by funnel stages. Clicking on an audience panel selects that audience, and you can choose several audiences and launch as many ad sets as you want in a single process.
Use the left sidebar to filter the audiences by conversion type, funnel stage, etc. Once you’ve selected all the audiences you want, click Next to continue the process.
On the next page, you choose the campaign you’d like to launch these audiences into. The options are:
Once you are satisfied with your selection, press Next to continue.
On this page, you choose the ad creatives and copies for each of the audiences.
The first panel shows the audiences you’ve selected. The second one shows your account ads sorted by performance. You can change the KPI to measure performance on the drop-down menu.
If the ad you want isn’t showing up, you can search for it using the Ad ID in the Ad Selection Preview tab on the right side.
The creative clusters tab lets you create new combinations of creatives and copies.
In this next step, you will need to select all the ad set settings, such as LLA percentage, location, gender, etc.
You can set these preferences for each audience separately, or click on Select All in the top right corner, allowing you to implement the same settings for all audiences.
Finally, you can choose when to launch your audiences. You can choose to launch now, at midnight, at a custom time, or to choose launch time optimization and Madgicx will decide when to launch based on your performance data.
In this step, you will have one last overview of the ads you have selected before finalizing the creation. You can also edit the name of the ad sets in the bottom panel.
And that's it—you've launched ads with Madgicx!
A/B testing allows you to test two variations of a single variable. An A/B 'experiment' can uncover the most effective age, gender, placement, or lookalike percentage for a specific account or funnel stage.
To run an accurate A/B test, all other variables must be identical to ensure that the chosen variable is the only differentiating factor.
Once you've run your experiment for a few days, you can identify the top performer by comparing KPIs, such as ROAS, cost per click, click-through rate, or others.
For example, if you wanted to find out which gender produces the most profitable returns, you would set up two audiences that are identical in every aspect except for the gender variable. One ad set will target male users while the other will target female users, and the results from the two will give you your answer! 👍
With Madgicx, setting up an A/B test is quick and easy. Follow the steps below to start your first A/B test in just a few clicks.
Start from the Audience Launcher page.
First, select the audience you wish to run your A/B test on. Make sure you've set your audience's recency, conversion type, location, age, gender, and placement using the widgets below.
Click on the Duplicate icon to create a clone.
Select the first ad set and then set the differentiating factor for the first ad set. Here we've changed the gender, but you can choose any variable. Once you've done so, click on Save Changes.
Click the cloned Ad Set and change the same differentiating factor. You've created two ad sets that are identical except for one variable—the perfect A/B test.
Once you're ready, click on Save Changes in the top right corner and continue to launch your ad sets.
You can create as many duplicates as you want, just keep duplicating the ad sets. Let the test run for 3-5 days and then compare the KPIs using Madgicx's Ad Set Storyline.
And that's it—that's how you run an A/B test in a few quick steps!
Our Google Audiences can help you get a leg up on your competition. You can now transfer the proven value of Madgicx audiences to GDN (Google Display Network).
Google can take 1-2 days to review your campaigns, so remember to launch your campaign prior to your required launch date.
Additionally, keep in mind that Google campaigns can take up to 5 days to start delivering.
First, select your audiences from the Audience Launcher menu. Madgicx's Google audiences will have a small Google icon in the bottom right-hand. You can also click Show all Google Audiences for filtering purposes.
Choose where to launch the ads, and remember—you can now launch Facebook and Google campaigns simultaneously!
Select Campaign Launch Panel to launch Facebook ads into Google ad groups.
You can decide to launch only your Facebook or Google campaigns by moving the toggle on either campaign.
You have three options available when launching your audiences:
Remember: You can only launch Google audiences with the budget on the campaign level, and the campaign objective as either Sales or Leads.
You can choose to launch your Google audience as a single ad group or as part of a campaign.
If you turn on the Single Ad Group toggle, then you will set your budget later in the process.
If you turn off the Single Ad group option, then you will choose the campaign you’d like to launch your audience into. The budget will be the same as your existing campaign.
Time to select the creatives! 🎉
On the top panel, select the audiences that you'd like to pick the creatives for.
You can choose all audiences and assign the same creatives to all, or choose different creatives for each audience. If you choose to do the latter, make sure to click Save Changes after every creative selection.
This is where Madgicx creates synergy between Facebook and Google and takes your ad campaigns to the next level. 🦾 You can select top ad creatives and top ad copies using your current Facebook data, and transfer your Facebook insights to Google.
You can change the metric to evaluate your ads by clicking ‘Graded by’ on the left-hand side of the screen. We recommend you choose high-performance ads based on a metric such as ROAS or CTR.
You can select:
This is where you edit your creatives. 🎨
Select the creatives themselves and Madgicx will automatically crop your image according to Google’s requirements.
First, select at least two creatives:
You can use up to 15 images in the campaign square.
Google creates multiple ad images, ad videos, headlines, and descriptions, and will conduct many A/B tests to optimize multiple variations of your content. So it's important to provide Google with the best possible content.
Now, you will need to edit the creatives you've uploaded.
Now it's time to select the ad copy for your ad's headlines, long headlines, and descriptions.
Google is quite strict with ad copy rules. Capitalizing the first letter of words in headlines is fine, but don't use all caps. For example, This Will Work, but THIS WILL NOT. Additionally, emojis or known trademarks such as Nike, Facebook, etc., shouldn't appear in any of the ad copy fields.
Madgicx will let you know if these errors appear in your ad copy, but we may not catch all of them. To avoid any issues, click on Check Google's requirements and go over the list to make sure.
If your copy meets Google’s requirements, you will see a number with a green checkmark. ✅
If there's something wrong, you'll see a red ❌ and a note on the issue in the top right-hand corner.
This is the first line of your ad. Choose up to 5 headlines with up to 30 characters each. Google might shorten headlines depending on the placement. If your headline is shortened, the headline will appear with an ellipsis.
You can duplicate any field by clicking on the duplicate icon or remove it by clicking on the trash icon.
Choose up to five longer headlines with up to 90 characters to appear in larger ads. Long headlines might appear without a description and may be shortened with an ellipsis.
Add up to five descriptions with up to 90 characters to give context and add detail. The description might be shortened with an ellipsis as well, and might not appear in all ad sizes and formats.
This is where you set up your audiences.
Select the best possible assets for Google using the data you’ve already gained from Facebook. Google selects the ad placement for you from the three million inventory partners in their network, but it’s up to you to select the best age and gender groups.
Facebook and Google icons will appear next to the relevant fields for each platform. Select the settings you want, and click Save Changes to continue.
Select Next to finalize your campaign creation, and you're done!
When we first start choosing an audience, we want to cast as broad a net as possible to see where the best audiences are "hiding." Once we discover them, we can keep scaling in those directions. Our ARR strategy covers all segments of the audience funnel and gives you a structured method to increase your performance.
When choosing Acquisition Prospecting audiences, we recommend testing as many angles as possible to find the best ones.
To start, ask yourself some general questions about your account:
The answers to these questions will give you an idea about the type of audience you should try. For example, if you have many video views, you can try reengagement ads.
Early indicators of under-performing ads are poor CTR and expensive CPM.
Below are some audience suggestions for you to try out. Try launching them and then keep optimizing and experimenting to see which audience performs best for you.
Madgicx's eRFM audiences are some of our most powerful audiences for eCommerce. The software will pick the top-performing audience and use it for the ad set. 🚀
The best strategy when starting out is to test whether conversions will arise from the quantity or quality of data. We recommend launching Infrequent Silver Value Customers from one side of the scale and Frequent Platinum Value Customers from the other side. This gives you the ability to test the widest customer segment vs. the most specified customer segment.
Some other great audiences for eCommerce include Top Seed Audiences and Top URL Audiences. Keep in mind that if you have catalogs set up, you can choose our Product Affinity and Category Affinity audiences.
You can now ask yourself three more macro questions:
Once you feel that you have built solid audiences in acquisition, you can shift your attention to retargeting.
We recommend starting off with these:
Once you've covered the full retargeting funnel, you can test the performance uplift by testing out more complicated audiences, such as:
These can help you find quality prospects and convert them into customers 💪
To begin, we suggest Basic Retention from the last 180 days. After that, you can choose to add more complex audiences.
Our Retention audiences only track customers from the last 180 days according to the Meta pixel memory.
Selecting the right audiences does involve a bit of trial and error, but once you begin to see results, you can scale in that direction. Then you'll be able to set up our optimization tools such as Bid Testing and A/B Testing to get the most out of your audiences.
For Lead Generation accounts, acquisition becomes a critical part of the funnel, while retargeting and retention become less important. Leads can only join once, so your efforts should go towards broadening your audiences and capturing new leads.
Following is a selection of the best audiences to start with for a lead generation account.
Pro Tip: You can test Niche Prospecting from Top URLs against High Intent Niche Prospecting from Top URLs by selecting different URLs for both and seeing which one works best for you.
Madgicx offers plenty of retargeting audiences, all of which work well for lead generation.
If you're just starting with Madgicx, we recommend Recent Visitors Last 30 Days, which is a broad and relevant audience.
If you want to be more specific with retargeting, you can select Time Spent—Deep Browsing, Multiple Visits, or High Intent Visitors. These are narrower audiences that showed a stronger interest in your brand.
The only option for lead generation is All Website Leads. Use this audience if you want to target people who already became leads.
Maximize your website data by launching these new audience types.
The answer to this is yes: with Creative Clusters, you can launch new ads across all your campaigns and ad sets by combining your current ad copies and creatives that have been launched in the past.
However, if you would like to launch a completely new ad creative or ad copy that you have never launched before, you would have to first create it via Facebook Ads Manager.
First, publish the ad with the new copy or creative on Facebook Ads Manager, without a budget or audience. Then, go through the launch process, and when choosing ads, search for the ID of the ad you've created and select it.
We are working to create a tool that will allow users to launch completely new ads directly from Madgicx.
Tip for using Creative Clusters: if you launch combinations done in the past into new ad sets, you can keep the Post ID to keep your social proof. If you launch a new combination, it will have a new post ID.
Madgicx provides tailor-made audiences for the entire ARR funnel. However, these audiences are built based on your account information. To build successful audiences, you'll need some previous data.
To create a new audience, you need at least one of the following data amounts on your pixel.
The amounts above are the minimum for creating a lookalike audience, but the more data you use, the better and more similar the LLA will be.
Also, Facebook recommends that custom audiences used to create an LLA be larger than 1,000 people.
Madgicx divides your audiences according to the ARR funnel. The Madgicx optimized structure is proven to improve performance, save time, and keep your assets organized.
Once you've selected your audiences, the next step is to launch them into campaigns. If you select The Madgicx Optimized Structure, it will automatically segment your audiences according to Acquisition, Acquisition Reengagement, Retargeting, and Retention.
For example, when you launch acquisition ad sets, they will be placed under an acquisition Madgicx campaign. Then, when you launch more acquisition audiences in the future, they will automatically be added to that campaign as well.
A full-funnel ARR strategy is essential for scaling your audiences and getting the best results. The Madgicx Optimized Structure creates the ARR structure for you and helps keep your assets organized.
CBO stands for Campaign Budget Optimization: this means that you set your Budgets on the campaign level, and let the Facebook algorithm distribute the budgets between the ad sets.
We recommend to have less ad sets in CBO Campaign than you would in an ABO campaign (ie. 4-6 ad sets), to allow for faster optimization.
To change the name stamp that appears on all assets you create with Madgicx, head into Settings.
Click on the drop-down menu of the account you want to edit, and find Name Stamp: click on the pencil icon, and change the name from Madgicx to any name you want.
This name will automatically be applied to all asset names that you create through madgicx.
Recency is the time frame of the data that we use for building the custom and lookalike audience.
For example, a 30-day recency means that we will use data collected in the last 30 days.
There are a few possible reasons for this:
You can use the toggle on the second screen to choose whether you’d like to launch Google, Facebook, or both.
If you’d like to launch only Facebook audiences, use the toggle to turn off the Google option.
You can use the toggle on the second screen to choose whether you’d like to launch Google, Facebook, or both.
If you’d like to launch only Google audiences, use the toggle to turn off the Facebook option.
There are a few possible reasons for ad sets launching without any ads:
This is a possible issue for US-based users: as the US Facebook policy prevents creating location-based lookalike audiences, so if created on Madgicx, they’ll appear on the ads manager as ‘retired’.
To fix this issue and re-assign the location, follow these steps or watch this video:
That’s it! Now your audiences should be fully functional. If the issue persists, please reach out to the support team for further assistance.