¶ Overview
Our newest innovation in Automations is Automation strategies. These include many more options for setting a more complicated strategy, while maintaining a simpler setup. They are made as proven-effective default methods: they populate each condition setup with preset values based on the unique aggregated data of your account. The advertising strategy templates apply for any business, and you can use them to manage your assets with one click.
The filter option on the top widget allows users to locate strategies specific to Campaigns, Ad Sets, and Ads, and categorize your options based on the task type. Furthermore, if the account monitors different conversions such as purchases as well as leads, you can find strategies that are relevant to both types, by switching effortlessly between e-commerce, lead generation, or app installs.
¶ Step-by-Step Guide
¶ Use Cases
Below is a breakdown of the various templates you can choose from, according to the strategy type. These strategies can facilitate better scaling, organization, scheduling, and more: they have the power to make your account more independent and powerful, and to protect your bottom line.
¶ Penalize
These automation strategies will help you ‘penalize’ Facebook campaigns or ad-sets that are underperforming. If the asset gathered enough impressions but the ROAS is not sufficient, Madgicx can alert Facebook that you are not happy with the asset’s performance by slightly reducing its budget.
¶ Penalize low performing campaigns
Madgicx will signal Facebook that we are not happy with the campaign's performance by slightly reducing its budget.
¶ Penalize low performing ad sets
Madgicx will signal Facebook that we are not happy with the Ad Set's performance by slightly reducing its budget.
¶ Optimize
These automation strategies will increase the asset budget by 20% or decrease by 10%, according to the asset’s performance over a specific period of time. The strategy will only trigger if the performance is consistently good or bad over that time period.
¶ Long Term Budget Optimization (Campaign)
Madgicx will optimize the campaign budget (CBO) according to predefined metrics based on the results achieved within a time frame of a few days.
¶ Long Term Budget Optimization (Ad-set)
Madgicx will optimize the ad set budget according to predefined metrics based on the results achieved within a time frame of a few days.
¶ Long Term Budget Optimization (Retargeting)
Madgicx will optimize the ad set budget according to predefined metrics based on the results achieved within a time frame of a few days.
¶ Maximize Profits
These strategies will increase Ad sets budgets that are performing exceptionally well: Ride is created to “ride the wave” when performance is at its peak and gives the Campaign or Ad Set an aggressive boost in order to build upon positive daily momentum.
¶ Ride The Daily Campaign Momentum
Madgicx will take advantage of the campaign's daily success and boost the ad spend in order to drastically increase the budget. This is most beneficial for Campaigns that have proven to have positive momentum throughout the day, the budget will automatically reset at midnight.
¶ Ride The Daily Ad Set Momentum
Madgicx will take advantage of the Ad Set’s daily success and boost the ad spend in order to drastically increase the budget. This is most beneficial for Ad Set’s that have proven to have positive momentum throughout the day, the budget will automatically reset at midnight.
¶ Maximize Daily Campaign Profits
This tactic will increase the campaign budget by 20%, if performance is exceptional, in order to surpass the daily budget limit.
¶ Maximize Daily Ad Set Profits (Maximize Profits)
This tactic will increase the ad set budget by 20% if it's performance is exceptional, in order to surpass the daily budget limit.
¶ Avoid Spending
These strategies are defensive: they prevent your account from spending money unnecessarily. They can find assets that are underperforming but still using the budget, and pause them for the day or permanently: thus protecting your budget in the short and long term.
¶ Avoid spending on underperforming ads
Madgicx will make sure that Facebook does not spend the ad set budget on underperforming ads by turning them off for today.
¶ Pause Losing Ad Sets for Today
Madgicx will pause ad sets that underperformed today. It will unpause them at 00:00 or earlier if their results improve due to attribution delay.
¶ Pause Losing Ads for Today
Madgicx will pause ads that underperformed today. It will unpause them at 00:00 or earlier if their results improve due to attribution delay.
¶ Pause Losing Ad Sets Permanently
Madgicx will pause ad sets that underperformed in the last couple of days. It will unpause them if their results improve due to attribution delay.
¶ Pause Losing Ads Permanently
Madgicx will pause ads that underperformed in the last couple of days. It will unpause them if their results improve due to attribution delay.
¶ Frequency Limit
Retargeting campaigns may cause your audience to see your ads too frequently, which can cause negative reactions. This tactic prevents that by checking your ad's frequency, and turning it off for the day if it gets above two viewings on average.
¶ Daily Frequency Limit for Retargeting Ads
Madgicx will make sure your audience does not see your ad more than 2 times on average by turning it off for today when reaching this frequency limit.
¶ Mark
These strategies tag assets with a high potential for scaling: they can help you stay on top of your account performance by pointing out top-performing assets.
¶ Mark Potential Scaling Opportunities
This tactic will locate ad sets that have consistently performed and the task is set up to Automatically re-name the ad sets with "Potential scale" to their name. This will help you identify potentially winning Ad Sets and understand where there are opportunities to scale.
¶ Mark High-CTR Ads
The tactic will locate ads that have a higher CTR than the account average and mark them by adding the words "High CTR" to their name.
¶ Attribution Delay
There is an attribution delay on Facebook: it can attribute a purchase to an asset up to twenty-eight days after the click. These Strategies check the asset performance for the past month: if there was an increase in results due to attribution delay, and the asset is turned off, they will turn it back on.
¶ Attribution Delay Ad-set Check
This tactic will turn on paused ads if their results improve because of an attribution delay of up to one month.
¶ Attribution Delay Ad Check
This tactic will turn on paused ad sets if their results improve because of an attribution delay of up to one month.
¶ Bid Testing
These bid testing strategies are meant for advanced users. They give you a higher level of control on your bidding, so that you can beat your competitors for the audiences you care about.
¶ Sneak Attack
Contrary to the Bully method, the sneak attack method is a proven media buying method that is used in order to find your lowest possible Bid amount by gradually increasing the bid until you reach enough impressions. In order to set up this method, you first need to ensure that manual bidding is set up to Bid Cap before launching.
¶ Summary
We offer Automation strategies in eight main categories: you can penalize underperforming assets, create long-term budget optimization, Avoid spending unnecessarily, and Maximize profits on winning assets. You would be able to mark assets that have a high potential for scaling, limit the frequency of retargeting ads, and monitor your ads’ success, adjusting for Facebook’s attribution delay. For more advanced users, we offer two new bid testing strategies: Sneak Attack, and Bully Method.
These advertising templates will give you greater control on your advertising, and allow you to innovate faster and make data-driven decisions. Test them out, and see how they make your account leaner and stronger.