Ad Set Storyline helps you track your performance across all your ad sets over time. Use this daily monitoring tool to understand how and why your account performance changes daily.
Your performance on Facebook fluctuates heavily—ad sets can perform extremely well one week, but fail the next. Analyzing your daily performance can help you optimize your performance over time.
Ad Set Storyline allows you to track and analyze your core KPIs over different time frames. You can easily understand and compare your performance using the Madgicx color grading method.
How to read Madgicx's color grading:
- Your best-performing ads appear in darker green
- Your good performance ads appear in light green
- Your below average performance ads appear in pink
- Your worst-performing ads appear in red
Select the ad set you would like to investigate using the drop-down at the top of the screen. Then search for your ad set using the toolbar at the top of the page.
You can use the toolbar to:
- Select your ad set from the list.
- Search for a specific ad set.
- Filter your ad sets by funnel stage: Acquisition, Retargeting, and Retention.
Ad Set Storyline can show your daily performance over any time frame you choose.
You can adjust the time period on the top right-hand side. You can see seven days at a time, or you can change the dates by clicking on the arrows at the top of the screen to adjust the time frame.
You can also see the average for each metric on the right-hand side. Use the drop-down menu at the top to adjust the time frame. You can see the average for the last 7, 14, and 30 days.
At the top of the screen, you can see the timeline for that ad set. The small icons represent actions that have taken place in the account, including automations that were triggered, any changes that were made, and who made them. You can track exactly what happened to the ad set during the time frame you selected.
An ad set's performance is graded by key metrics. The metrics are divided into categories to help you understand which metrics represent performance across all areas of your ad account.
First, you'll see our basic Key Metrics, and then below will be Lagging Indicators, followed by Content Performance.
These metrics indicate lags in your funnel, which prevents users from converting. For example, if the amount of add-to-cart events is much higher than your purchases, it might indicate that there's an issue with the checkout process that prevents people from purchasing.
Let's say an eCommerce business owner wants to determine the cause of a recent drop in sales. Here's how they can investigate the issue using Ad Set Storyline:
First, they select one of their core-performer ad sets and sets the time frame to when the drop occurred. Next, they set the average time frame to the last 30 days, to compare the recent trends with data taken from a longer time frame.
CTR is a content indicator, so if it's high, it means the content is doing well and is effective at getting people to visit the website. However, because the ROAS is low, it means that once people are on the website they aren't purchasing.
Now the question becomes: why? They continue to investigate and notice a lagging indicator➡cost per unique add-to-cart event. If it shows that the cost is quite low, then there are a lot of add-to-cart events. That means that a lot of users add items to their cart, but don't complete the checkout process.
This information indicates that there might be an issue in the actual checkout process, such as the loading speed or an issue with the UI. Now the business owner knows what to optimize in order to scale his sales. 🦾
Remember: When reviewing your results, it's crucial to look at multiple metrics over a few days in order to arrive at accurate conclusions.
We offer three different KPI presets based on the three different account types: eCom, Lead Generation, and App Installs.
To see different KPIs, go to Settings and change the account type to the one that best suits you. You can find which account is the default on the top right corner.
Unfortunately, you cannot change the individual KPIs inside Ad Set Storyline.