¶ Overview of Madgicx Ad Copy Insights
Ad Copy Insights allows you to make data-driven decisions about your ad copy to help you understand what copy works best for you.
Madgicx analyzes your account data and gives you precise insights about which creatives and ad copies perform best overall.
Questions that Ad Copy Insights can help you answer:
- Which copy length would work best with my audience?
- Should I keep using emojis in my ad copies?
- Which ad copies would work best with a specific audience?
¶ Your Assets
This is a scatterplot depicting Spend vs. Revenue to help you visualize ad copy performance across your account. Use it to compare copy performance across your entire account. 
¶ How to Read the Assets Chart:
- Top Left—Scalable: These ads spend only a little of your budget but deliver great results, making them great candidates for scaling budgets or duplicating.
- Top Right—Core Performers: These are the copies that spend most of your budget, but also deliver most of the results.
- Bottom Right—Overspenders: These are under-performering copies that spend a lot but do not deliver good results. You should pause or reduce the budget for these copies.
- Bottom Left—Getting Started: You haven't spent a lot of your ad spend on these copies, so it's hard to determine their potential. You can use the spend toggle to 'zoom in' and see which ones are scalable.
¶ Sort By
You can change the the sorting for the ad copies at the bottom of the Assets chart. You can sort by:
- Revenue - High first
- Revenue - Low first
- Amount Spent - High first
- Amount Spent - Low first
¶ All Copies
Selecting 'All Copies' will shows you all ad copies categorized according to the amount spent and revenue filter.
¶ Spend Filter
On the top, you can adjust the minimum and maximum spend amounts for the display. Adjusting the spend can also help you zoom in and out to analyze your performance in depth. For example, if you want to see which of your new ad copies you should scale, lowering the maximum spend amount would show you only your low-spend copies so you may easily compare them to each other and find the most profitable ones.
¶ Smart Performance Filtering
If you’re wondering how to find your top creatives and ad copies for a specific audience, you should definitely take advantage of Magicx’s Smart Filters.
Try using Smart Filtering to find your best copies by copy length, emoji performance, link performance, position within the funnel stage, and even country. Once you click ‘Apply filters,’ you'll have the Assets chart focused exactly on the audience and ad copy types you're interested in. 
¶ Ad Copy Length
This feature breaks down your ad copy performance based on length (Short, Medium, or Long). It shows you which length is the most effective for your accounts, so you can scale it and increase your account performance overall.
¶ Emoji Performance 
Emoji use has become a core element of online advertising—so deciding whether to use them, and choosing the right ones, is crucial for your success.
The first chart shows the percentages of revenue and spend for your ads with and without emojis, so you can determine which option is more profitable and apply it to future ad copies.
The second chart shows your top most profitable emojis, so you can compare emojis accross your account and scale the best ones. 🦾
¶ Link Performance
Similarly, Link Performance compares spend and revenue for ads with and without links, and shows your most profitable links.
¶ AI Tags
Madgicx uses AI technology to identify categories that drive performance across different audiences and helps you understand which words sell.
For each category, you can find the number of ad copies that feature it, along with how much revenue and spend they have been allocated, so you can decide which language categories are are the most profitable ones.
¶ Top Phrases
Top Phrases identifies your most profitable words and phrases, and how much was spent on ads containing them. Use this to choose the most effective phrases and scale them, or to get rid of underperforming phrases.
¶ Step-by-Step Guide: Launch through Madgicx Ad Copy Insights
- Select your Top Ad Copies and select Open in Ads Launcher.
- Launch your top ad copies in the Ads Launcher:
Match top ad copies and top creatives using the Creative Clusters page. - Finally, you can launch these powerful combinations.
Deleting your ads also removes your ad copy performance data from Madgicx, which might hurt your analytics accuracy: so you should always pause ads rather than delete them.
¶ Use Case: Smart Performance Filtering on Madgicx Ad Copy Insights
The Smart Performance Filter is a treasure trove of insights about your account that you can use to perfect your advertising for each of your audiences.
To determine which type of ad copies resonate with a specific audience, use multiple filters such as format, age, gender, placement, device, ARR segment, or country.
For example, you could use the smart filtering for:
- Format: Long
- Gender: Male
- Age: 35-44
- Funnel Stage: Acquisition
The filter will bring up all the ads you currently run according to your filter requirements and you’ll be able to select the top performing ads for this audience segment.