¶ What is Madgicx?
¶ Madgicx is a full-stack advertising platform that plugs the proven knowledge, skills, and tactics of industry leading marketers into AI-backed software.
¶ Power up your team 
Hiring an experienced Facebook media buyer is expensive. Madgicx provides both the knowledge and the advertising technologies that you need to succeed with Facebook ads.
Madgicx is the ultimate Facebook media buyer that never sleeps and is constantly optimizing your Facebook ad account.
¶ Level up your strategy 
Madgicx aims to improve your KPIs in the most effective and efficient way possible.
We provide tools that allow you to deeply analyze your account and make data-driven decisions.
¶ Find growth opportunities 
Get actionable insights and personalized recommendations so you can optimize your marketing efforts and find opportunities to grow.
We analyze your data and present the information on micro and macro levels. Our tactics and strategies are used by today's most successful Facebook advertising players, like Ben Malol and Mutesix.
¶ Automate ad operations 
With Automation Tactics, you can set up rules that optimize your budget in real time. Automation enables you to rely on your current ad account data and get the best out of your ad spend.
¶ Save time & Scale 
Madgicx removes the tedium of advertising by automating many of the time-consuming, manual tasks you have to perform every day at a much higher speed and scale than any human is capable of.
¶ FAQ
¶ Who uses Madgicx?
Large advertisers and enterprises who want to equip their internal performance marketing team with world class Facebook knowledge and execution, the ability to automate their ad operations, and implement sophisticated media buying tactics.
Small to medium-sized advertisers looking to add an additional media buying power to their team.
Agencies who want to increase their team productivity, ease the process of managing multiple ad accounts, keep up with client reporting, and master overall account health and performance.
Solo marketers, freelancers, or small agency owners who need to accomplish a lot of things quickly and want a smarter solution than just hiring multiple freelancers to get the job done.
¶ How can I get the best out of Madgicx?
The larger the budget, the more value and ROI you can gain from Madgicx.com. It works great for large advertisers and enterprises, but you should also start using it even if you're spending as little as $200/month on Facebook ads.
¶ What sets Madgicx apart?
In order to achieve great levels of success on the Facebook platform, one has to master both Facebook advertising technologies as well as the best sources of knowledge and strategies that genuinely work.
Madgicx is built upon combining the most up-to-date practices from leading marketing experts and agencies. It utilizes Facebook's best advertising practices and AI-technologies, which together take care of the execution and support ongoing optimizations.
Madgicx brings all advertising technology solutions into a single advertising platform. Instead of having separate solutions for bid testing, audience creation, bidding/budget optimization, automation, and strategy, you get one simple, integrated platform that is easy to use and manage.
¶ Want to know more?
Sign up for a free trial!
¶ Is Madgicx the Right Tool for Me?
Madgicx is a deeply powerful tool to analyze, automate, and optimize your account.
However, every account is unique. So you might be wondering whether Madgicx can revolutionize your account and increase your performance KPIs even though it has been doing this for more than 25,000 clients.
Discover how you can get the most out of Madgicx for your account. 
There is something in Madgicx for every type of account. However, there is one important caveat:
Madgicx allows you to advertise any product or service that is allowed by the Facebook community guidelines. If you are advertising a product that is not allowed on Facebook (illegal products, etc.), we won’t be able to help you.
¶ Ad Agencies
The founder of Madgicx owned an ad agency and then he created Madgicx to be ideal for the professional ad buyer. All of the Madgicx tools are fine-tuned to support agency strategy and optimization, complete with white-labeling, the option to add multiple ad accounts, and the ability to connect multiple users to the same account so your team can work together seamlessly.
¶ E-commerce Accounts
Madgicx is perfect for e-commerce accounts. You can connect any platform to your Pixel to get more conversions and scale your account easier than ever. We also have a Shopify integration to make the transition to Madgicx effortless.
¶ App Installs Accounts
Madgicx can function perfectly for you if you're using the Facebook pixel to track conversions. If you are using an SDK to do this, you will be able to use all of the functionalities except for the ad launcher.
¶ Lead Generation Accounts
Madgicx is fully optimized for lead generation accounts. With one click, you can change the whole layout of the software to accommodate lead generation metrics and KPIs. You can run lead form ads on Madgicx and customize your funnel strategy to fit lead generation. You can read more about it here.
¶ New Businesses
If you’ve just started working on a new account, you have to start building your data in order to create effective lookalike audiences. As you continue to drive traffic through your site, you will have more data which will allow you to build greater profitable target audiences.
Madgicx relies on your pixel data, so the more you invest in your ad-spend, the larger the effect our tools will have on your performance. You might not yet be able to launch any of the audiences, but you can take advantage of the Audience Studio to create powerful interest targeting audiences and build your audience from the ground up.
¶ Special Ad Accounts
Some areas that Facebook defines as ‘special ads’ receive different treatment. These include Social Issues, Politics, Credit Opportunities, Employment Opportunities, and Housing Opportunities or Related Services. You can read Facebook's article on the subject here.
If you advertise in these areas, there are a few restrictions on your advertising that you'll need to keep in mind since they translate to restrictions on the Madgicx platform. You won't be able to create Acquisition Prospecting audiences in the Madgicx ad launcher in addition to any restrictions Facebook has in place.
You can, however, still use any audience in the Acquisition Re-Engagement, Retargeting, and Retention categories. Additionally, the rest of the platform, such as the analyzing tools and automations tools, will not be affected by these restrictions.
¶ Try It Out
The vast majority of ad buyers stand to greatly benefit from Madgicx, as our users currently do. If you haven’t already, sign up for the free trial and schedule an on-boarding call with one of our account managers to start using Madgicx for your account.
¶ How to Choose Your Madgicx Plan
¶ Plans for All Types of Advertisers
Our pricing plan prioritizes our users' needs and is suitable for all types of advertisers. We make sure that your plan is always updated—our sophisticated payment system adjusts according to your ad spend.
When you grow, Madgicx grows with you!
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¶ Choosing your plan
We offer full access to all of Madgicx's tools on all levels of paid plans.
Choosing a quarterly or annual subscription will give you a sizeable discount—10% off quarterly subscriptions, or 20% off annual ones. On top of that, the cheapest plan starts at just $49 a month, a truly unbeatable deal. 🦾
The price of your plan will be calculated by your monthly ad spend (see table below). If you're spending less than your plan limit, you can always downgrade your account manually through the settings panel.
If you exceed your ad spend, Madgicx will automatically upgrade your account to the next tier.
Whether you spend $250 or $3 million per month on advertising, we have a plan that suits your needs.
¶ How to upgrade
¶ Step 1
Simply head into Settings and select Upgrade at the top of the page, or Change a Plan if you already have a subscription. 🚀
Select whether you'd like to pay monthly, quarterly, or annually.
¶ Step 2
Slide the purple toggle to choose your monthly ad spend and the Estimated Monthly Fee will update as you move it.
¶ Step 3
Different plans have different amounts of ad accounts included. After choosing your ad spend, you will see how many ad accounts are included in the plan. If you'd like to add more accounts than your limit allows, you can add extra ad accounts for $49 per account.
¶ Step 4
To upgrade, you must check this box to approve that you are aware of our upgrade policy.
¶ Step 5
A summary of your plan will appear at the top of the box and a payment summary will appear on the right-hand side. When you are done, select Upgrade or Change Plan.
And that's it—you're done! Welcome, and enjoy scaling with Madgicx.
¶ Madgicx vs AdEspresso
What differentiates Madgicx from our competitors? Let’s take a look together:
¶ Tools
While AdEspresso offers a multitude of tools, Madgicx not only includes all of them within the platform, but it also has some key additions. Our automation tactics are crucial for any advertiser looking to become more efficient while creating budget-saving strategies. Audience studio was designed to take your interest in targeting audience up a level and with AI throughout the whole platform, our tools always go one step further. Ad care is a unique tool to Madgicx
¶ Pricing
The lowest price for both Madgicx and AdEspresso plan is the same: $49 a month, but the difference in benefits is massive. First, the AdEspresso plan is billed annually, which makes for a $588 charge- Madgicx charges every month, and gives discounts for clients who choose the quarterlt or annual plans.
Second, the AdEspresso basic plan includes only basic feaures, while Madgicx includes all of the platform features, including white labeling and AI audiences.
¶ Strategy
Madgicx tools help create a thorough and thought out strategy, using the ARR funnel segmentation that is consistent through all of our tools. Just by connecting your ad account to Madgicx, you get a complete segmentation of all your assets according to the ARR funnel strategy: this helps you get a macro-scale picture of the ad account, while allowing for in-depth analysis of the campaigns and ad sets. This simple yet sophisticated breakdown enables efficiency as well as the ability to draw data-driven insights.
Our analytics tools are optimized to give you a complete understanding of your strategy, ad copy, and creative performance, so you can use them to make data-driven decisions. The Madgicx AI audiences create original copies, rather than ad duplicates, of your posts and ads: thus they maintain social proof and give you insights on the source.
¶ Support
The amount and quality of support Madgicx customers receive is unparalleled: every customer is entitled to two calls with our experienced account managers. You would get an onboarding call when you join the platform, and a success call whenever you want, to deepen your understanding of Madgicx and analyze your account.
Our App Guide is also unique, as it is native to the app: you can open an article, a video or a click-through tutorial directly from the Madgicx platform.
¶ The Bottom Line
To sum it up, Madgicx is the only platform that will provide analytical, creative and automation tools for your company. It is the combination of these three elements along with our never-ending drive for innovation and creating new tools that set us apart.
¶ How to Unsubscribe from Madgicx
We're sorry to hear that you want to leave Madgicx 😥
If you're having trouble getting started, or if you encountered an issue, you can check out our App Guide. That is our main library for tutorials and videos, and they may help clarify some issues or questions you have.
If you've tried these but are still feeling frustrated, we would love to help! Feel free to contact chat support through the app and scehdule a call with us. 
If you still wish to unsubscribe, you can do so by following the steps below 
¶ Step 1
Go into Settings.
¶ Step 2
Select Unsubscribe at the top of the page. You can schedule an appointment with our CEO, or continue directly with the process. To do so, click Next.
¶ Step 3
Once you've unsubscribed, your Madgicx permissions will be revoked, and we will no longer have access to your account.
If you have any questions, please reach out to our friendly support team through the chat button on the app!
We're sorry to see you go, but we wish you all the best and hope to see you back soon! 😊
¶ The Story of Madgicx
¶ Technical Issues - Basic Checks
Here at Madgicx, we understand that mastering and implementing a new platform for your business can come with a challenging learning curve. To help make the transition smoother for you, we have created this checklist of common issues so that you can deal with problems as soon as they arise. We want to ensure that your new ad account is set up for success and that you feel empowered to use the full force of Madgicx's software.
Refer to the section of the Madgicx software that you're having trouble with, and find a quick solution to your issue. If the issue persists, or if you are struggling to figure out the solution, please don’t hesitate to reach out to us in the chat. 
¶ Basic Checks: Account Settings
For any issues relating to accessing or controlling your account, try these fixes:
- Ensure that you have set the correct ad account type
In Settings, choose either eCommerce, Leads, or App Installs. These categories help Madgicx choose the correct metrics for your ad account. - Ensure that you have connected the default pixel and Facebook/ Instagram pages in Settings, on the right-hand side,
- Re-authenticate your account. This helps to sync the changes you’ve made with Madgicx.
- If your issue persists after these initial checks, try closing and re-opening the browser.
- Please ensure you are using the most up to date version of Google Chrome. Many advanced programs have issues on older browsers.
¶ Adding Facebook Accounts
- We currently do not have a way for you to link two Madgicx accounts on your own, but we can happily do it for you! You should send us the other account's user ID and email address through the support chat
, and we'll notify you when you are connected. - If you are logged in to Madgicx through Shopify, you cannot add more than one ad account. You can work around this by resubscribing on a new account directly on Madgicx and using the same email, and we can transfer your plan to the new account.
¶ Changing a Password
- If you are logged in to Madgicx through Facebook or Shopify, you cannot change your Madgicx password. If you want to change your password, you should do that through your Facebook or Shopify accounts.
- If you change your Facebook password, you should re-establish your token on Madgicx. Follow this Step-by-Step Guide to update your new account information.
¶ Instagram & Facebook Page Connection Issues
- Follow this Step-by-Step Guide to solve any Facebook and Instagram permission issues.
- Follow this Step-by-Step Guide to re-establish your Facebook token.
¶ Automation Tactics
Something wrong with your tactics?
- Please note that our preset automation tactics (Stop Loss, Revive, Surf, and Sunsetting) can only work on acquisition assets. You can, of course, apply automation tactics to your retargeting and retention campaigns by using a custom tactic. Check out this Step-by-Step Guide on Custom Tactics for detailed instructions.
- Stop Loss, Revive, and Surf are daily tactics. That means that they reset to their original settings every day at midnight, or at any hour you choose.
- The 'Reset' function will reset the original budget according to your desired time.
- Removing a campaign, ad set, or ad from a tactic list will disable the auto-add function. This means that the tactic will no longer work automatically on this asset.
- Only campaigns or ad sets that are currently delivering will appear on the tactics list. So, if your campaign is currently inactive, the tactics that you've applied to it will not appear on the tactics list.
¶ Launching Ads
Wondering why you can’t see your ads? Please follow these basic checks:
- Expand the time range on the top right-hand side. The ads might be out of your selected range.
- Search by ad or post ID. If you are looking for a specific ad, click the ‘search by ID’ button on the top of the ads tab and enter the ad ID number.
- **Madgicx does not currently support DCO (Dynamic Creative Optimization) ads**.
- DPA (Dynamic Product Ads) might appear different in the Madgicx preview. But don’t worry, when you launch the ad, it will look exactly like you meant it to.
- If you set an automatic exclusion audience, know that it will only work from the time you set it and forward. It will not change existing campaigns.
- Setting a name stamp will only affect new creations.
¶ General tips:
- When launching lead form ads, make sure that you choose leads as the campaign's objective.
- The ad data that appears in the ad picker is a calculated average performance of all copies of the specific ad, so it will not show the same data as ads on Facebook ads manager.
- If you set a launch to a specific time with Madgicx, and it seems like nothing is happening, fear not—the software will generate turned-off assets that will turn on at the selected time.
- Using the Optimize Structure option will launch your ad set in campaigns already existing within Madgicx, which are organized by Acquisition, Reengagement, Retargeting, and Retention.
¶ Conclusion
These are the most common issues people might have with the Madgicx platform. As you can see, most have an easy solution, and if not, you can always shoot us a message on chat support and we’ll work it out together.
Hopefully, these tips will make you a little more confident as you start working with Madgicx and discover all its capabilities.
Enjoy! 🧙♂️