In September, Apple unveiled their new operating system, iOS14: this new system update includes a privacy module (AppTracking Transparency Framework), allowing the users to block third-party tracking.
This is a problem for many advertisers: if you can’t track users’ engagement, then you can gather less insight and lose the ability to create engaging content.
But there is a solution: and it’s called Conversion API. Conversion API is a connection between your website and the Meta (formerly Facebook) pixel, which allows Facebook to track this person if they visit your site. In other words, it allows marketers to send conversion data from a server to the Facebook Marketing API.
It allows you to communicate your tracking results from your website back to Facebook and use your website engagement to create better audiences, the same way you did before.
¶ Set up Conversion API
To set up the Facebook Conversion API, you have two options: set it up manually on a custom website, or use a partner integration, like Shopify, Woocommerce, or Zapier. To set it up manually, you need to create an access token. You will need to be the admin of the business manager that owns the pixel.
The other option is to set up the pixel through a partner integration: only a limited number of platforms offer the option, but they are quite widespread. For example, let’s set up the conversion API in Shopify. To do so, the only thing you need is to go to Sales Channels, and click on Facebook: under Set up Facebook Page Shop, click on Data Sharing, and change your Level of customer data sharing to Maximum. This level will allow Shopify to share the largest amount of data with Facebook, and generate the most user data.
After the users visit your website, you can use website metrics to track them for retargeting and retention campaigns: and even use email or phone.
That’s it! Try setting up Conversion API, and get the data you need to make informed advertising decisions.
Madgicx is also offering a conversion API install service for all of our users in our Shop.